Unlearning the learn to discover the new.
We transform ideas into
visual masterpieces
Unlearning the learn to discover the new.
I pull from identity, culture, and chaos from today to build designs that don’t play safe.
Hey , I am Harleen Kaur, 23 years , from Jalandhar, Punjab.
Pursuing my Master’s in Fashion and Textile Design has reshaped the way I perceive design not just as a means to create, but as a way to question, reflect, and communicate. Over time, I’ve developed a deeper understanding of how fashion and textiles can go beyond aesthetics to express narratives, emotions, and cultural memory.
My journey has been one of unlearning and rediscovery from focusing on how things look to understanding why and how they are made. I am drawn to processes that bridge traditional craftsmanship with contemporary sensibilities, where materials, stories, and techniques come together to create meaning.
For me, design has become a medium of dialogue between past and present, craft and innovation, self and society.
PORTFOLIO
PORTFOLIO
Process
Process
Process
01
Research
I begin with intensive research rooted in historical context, cultural references, and visual exploration. This research is translated into curated mood boards, fabric selection, and initial sketches that form the foundation of the design process.
01
Research
I begin with intensive research rooted in historical context, cultural references, and visual exploration. This research is translated into curated mood boards, fabric selection, and initial sketches that form the foundation of the design process.
01
Research
I begin with intensive research rooted in historical context, cultural references, and visual exploration. This research is translated into curated mood boards, fabric selection, and initial sketches that form the foundation of the design process.
02
Strategy
In the strategy phase, I develop clear design systems and, where required, conduct public surveys to understand user and market needs. These insights guide market positioning and enable informed, strategy-driven design decisions.
02
Strategy
In the strategy phase, I develop clear design systems and, where required, conduct public surveys to understand user and market needs. These insights guide market positioning and enable informed, strategy-driven design decisions.
02
Strategy
In the strategy phase, I develop clear design systems and, where required, conduct public surveys to understand user and market needs. These insights guide market positioning and enable informed, strategy-driven design decisions.
03
Design
In the design phase, concepts are translated into fashion and textile outcomes through thoughtful development of silhouettes, textiles, and surface design. Every detail is carefully considered to ensure the final designs are intentional, functional, and visually cohesive.
03
Design
In the design phase, concepts are translated into fashion and textile outcomes through thoughtful development of silhouettes, textiles, and surface design. Every detail is carefully considered to ensure the final designs are intentional, functional, and visually cohesive.
03
Design
In the design phase, concepts are translated into fashion and textile outcomes through thoughtful development of silhouettes, textiles, and surface design. Every detail is carefully considered to ensure the final designs are intentional, functional, and visually cohesive.
Q&A
Q&A
Q&A
Who do you typically work with?
We collaborate with brands, agencies, and creatives who want to push boundaries. Whether you're launching a new product or redefining a brand, we're in if you're ready to go bold.
What’s your creative process like?
We start by listening—really listening. From there, we dive into research, build concepts, storyboard, shoot, and polish. Throughout it all, we keep communication open and the vision sharp.
How long does a typical project take?
It depends on the scope, but most projects take anywhere from 2 to 8 weeks. We’ll always set clear timelines at the start and keep you updated at every step.
Who do you typically work with?
We collaborate with brands, agencies, and creatives who want to push boundaries. Whether you're launching a new product or redefining a brand, we're in if you're ready to go bold.
What’s your creative process like?
We start by listening—really listening. From there, we dive into research, build concepts, storyboard, shoot, and polish. Throughout it all, we keep communication open and the vision sharp.
How long does a typical project take?
It depends on the scope, but most projects take anywhere from 2 to 8 weeks. We’ll always set clear timelines at the start and keep you updated at every step.
Who do you typically work with?
We collaborate with brands, agencies, and creatives who want to push boundaries. Whether you're launching a new product or redefining a brand, we're in if you're ready to go bold.
What’s your creative process like?
We start by listening—really listening. From there, we dive into research, build concepts, storyboard, shoot, and polish. Throughout it all, we keep communication open and the vision sharp.
How long does a typical project take?
It depends on the scope, but most projects take anywhere from 2 to 8 weeks. We’ll always set clear timelines at the start and keep you updated at every step.
Expertise
Expertise
Expertise
My expertise extends beyond fashion design into a multidisciplinary creative practice. Alongside designing, I have hands-on experience in graphic design, allowing me to translate concepts seamlessly across visuals and branding. Having worked as a freelance model, I understand the dynamics of a shoot from both in front of and behind the camera, including posing, movement, and visual storytelling. I have also worked as a content creation creative director and assistant stylist, contributing to concept development, styling, and on-set execution. This broad exposure gives me a holistic understanding of the creative process and enables me to approach projects with clarity, adaptability, and a strong sense of visual cohesion.
We pride ourselves on our versatility and expertise across various mediums. From striking commercials that capture attention to dynamic ads that drive engagement, our team delivers content that resonates with audiences and leaves a lasting impression. Each project is approached with a deep understanding of our clients' unique needs and goals, ensuring that every piece of content aligns perfectly with their vision and objectives.
We pride ourselves on our versatility and expertise across various mediums. From striking commercials that capture attention to dynamic ads that drive engagement, our team delivers content that resonates with audiences and leaves a lasting impression. Each project is approached with a deep understanding of our clients' unique needs and goals, ensuring that every piece of content aligns perfectly with their vision and objectives.
If my work resonates with you,
Let’s turn ideas into meaningful visuals and
well-crafted stories.
Harleen Kaur
Harleen Kaur